Chongdong Theater MISO
Original Korean Musical
Promotion, popularization, and globalization of the Korean traditional arts

4,800 performances and 850,000 viewers in 16 years
621 performances and 123,000 viewers in 2012 (16% increase from year before)
Korea's top global performance brand with 85% foreign viewership
Bringing a Korean smile to the world with traditional music, singing, and dance!

*Synopsis - MISO "Love Songs from Chunhyang"

MISO, or Beautiful Smile, is based on The Tale of Chunhyang, the classical Korean story of the two lovers, Chunhyang and Mongryong.

Act1. Love
As the people in the village enjoy the Dano festival and traditional pastimes, love buds between Mongryong and Chunhayang, and Byeon Hakdo feels his first stirrings of unrequited love for Chunhyang.

Act2. Farewell
Hakdo's unanswered love drives him to forge an order from the king to separate Chunhyang and Mongryong. Taken in by his scheme, the two lovers are forced to apart.

Act3. Ordeal
Once Mongryong is gone, Hakdo begins wooing Chunhyang aggressively and persistently, but she is unswerving in her devotion and willing to put her life on the line for it.

Act4. Reunion
Just as Chunhyang is about to be put to death, the newly appointed secret royal inspector Mongryong arrives to Hakdo, and the two lovers go on to Exchange their wedding vows.

*Overseas Performances

Major Performances of MISO Abroad (110cities in 65countries)

2012 2012 Korea Grand Sail Event
KBS Nuclear Security Summit Commemoration Peace Concert
Hyundai Heavy Industries Co. Asia&Iran VIP Event
Holding Pyeongchang Olympic Winter Games 1st anniversary Special Event
14th Annual Korea-China Song Festival
2012 Seoul Drama Awards
International Digital Content Conference (DICON 2012) Reception
KOREA IN MOTION Showcase
KOREA Tourism Awards
Performance at Samsung Fire & Marine Insurance Co. Singapore's Branch
Performance in Beijing, Korea-China Mutual Exchange Year Opening Ceremony
Performance in Japan Sendai, Exchange Center Opening Ceremony & Expo
2012 Yeosu Korea Fair
Korea National Tourist Organization the Philippines's Branch Opening Ceremony
Korea National Tourist Organization the Thailand's Branch Invitation Event (in Bangkok,
Chiang Mai)
Hongkong National Holiday Commemoration Ceremony
CICI Korea 2012 Promotes Image of Korea
Pen International Congress Opening Ceremony
APEC Education Ministerial Meeting Official Dinner Event
Silla Cultural Festival
KBS ABU TV Song Festival

2011 “Korean Crossover Miso & K-Pop” touring performance,
Taiwan/Philippines/Thailand
Performance in Hanoi, Vietnam (Korea Tourism Organization)
Opening performance, Kazakhstan’s Year of Korea (Ministry of Culture, Sports and
Tourism/Kazakh Ministry of Culture, Information and Public Accord)
Performance at Taipei International Travel Fair (Taiwan Visitors’
Association/Republic of China Tourism Bureau)
13th Annual Korea-China SongFestival (KBS/CCTV)
Performance at Korean Wave/Chinese medicine fair, Osaka (North Gyeongsang
Province, City of Jecheon)
Korea-Thailand Communication Center
Celebratory performance at International Public Television Screening Conference in
Seoul (KBS)
2011 KOREAINMOTION performance and tourism festival (Korea Tourism
Organization)
Closing performance of “Year That Was, Year That Will Be” at special
KBS New Year’s live broadcast (KBS)

2010 Special performance for G20 Finance Ministers’ meeting in Seoul
Korea-India Night performance (Presidential Council on Nation Branding)
Performance in Cambodia (Korea Tourism Organization)
Shenyang International Tourism Festival, China (Korea Tourism Organization)
Performance at World Expo 2010 Shanghai (Ministry of Culture, Sports
and Tourism)
Invitational performance for overseas envoys in Korea, 2010 UNESCO
World Conference on Arts Education
Performance in Fukuoka, Japan (South Korean Consulate in Japan)
Commemorative Holiday Performance, Hong Kong (Hong Kong General
Consulate)
Closing Performance, World Expo 2010 Shanghai (Yeosu Expo
Organizing Committee)
Performance in Taipei (Taiwan Visitors’ Association/Korea Tourism Organization)

2009 Performance,Special ASEAN-SouthKorea Summit
Performance in Singapore (Korea Tourism Organization/CTC Travel)
Performance in Shinjuku, Tokyo (Overseas Expansion Project)
South Korea-Kuwait Cultural Exchange Project (Ministry of Culture, Sports and
Tourism)
Performance in Stockholm (ITS Busan Organizing Committee)
Korea-Japan Festival (Ministry of Culture, Sports and Tourism)

2008 Performance in Canada (Ministry of Culture, Sports and Tourism)
Performance in Osaka Japan (Ministry of Culture, Sports and Tourism)
Invitational Performance in India (Ministry of Culture, Sports and
Tourism/Ministry of Foreign Affairs and Trade)
Korean Wave Road Show Performance, Ho Chi Minh City, Vietnam (Korea Tourism
Organization)
Performance in Qui Nhon, Vietnam (Ministry of Culture, Sports and Tourism / Vietnamese
Local Government)

*Chongdong Theater History

1995 Chongdong Theater opens
1997 First performance of Traditional Arts Stage
Chongdong Theater Foundation launched
2000 Traditional Arts Stage begins permanent run as year-round performance
2005 Tenth anniversary of Chongdong Theater
2008 Performance title changed to MISO
2009 Pre-production staging for MISO: LoveSongs from Chunhyang
Best Performance award from Seoul Foreign Correspondents' Club (SFCC)
2010 MOU signed between Chongdong Theater and City of Gyeongju
Chongdong Theater begins operating as exclusive MISO theater
with two performances daily
2011 MISO: Shilla, Land of the Gods Grand Open
Korean Crossover Miso & K-Pop Asian Tour