Located in the heart of Seoul, Best Western Plus Hotel Insadong is close to Korea's traditional palaces, traditional markets, museums, cultural centers, and theaters, providing a rich cultural experience to all our guests.
Insadong, where the hotel is located, is a world-famous center of art and culture in Seoul, filled with 5,000 years of Korean culture and tradition, featuring a variety of art galleries, antique and pottery shops, bookstores, traditional teahouses, and restaurants.
Newly opened in June 2026 after a full remodeling, Best Western Plus Hotel Insadong is designed to make every guest feel at home.