SEVENTEEN X SMURFS POP-UP

The SEVENTEEN members, transformed into SMURFS, embark on a new journey following the missing melody. A pop-up store will be held where the 13 SMURFS from the 'God of Music' universe introduce their story in SMURF VILLAGE. From plushies and keyrings to pouches and T-shirts! There are plenty of adorable MD items you'll definitely want, so make sure to book in advance. Entry to this pop-up store is limited to those with a reservation. 📍 The Hyundai Seoul B1 Iconic 🗓️ Oct 1 (Thu) - Oct 18 (Sun), 2026