2026 BTS DALMAJUNG POP-UP

The beauty of Korean traditional culture is reinterpreted through the eyes of BTS. BTS is launching the official '2026 BTS Dalmajung' merchandise in collaboration with the National Museum of Korea Cultural Foundation. This is already their fourth release. This year's collection features a modern reinterpretation of 'Munjado,' a traditional Korean art form. Munjado is a type of folk painting from the Joseon Dynasty that incorporates images within or around the strokes of characters. It captures the hearts of our ancestors who painted them to wish for happiness, good fortune, and a peaceful life. The lineup is filled with items of traditional significance, such as a mini broom meant to sweep in good luck, and ceramic jars believed to ward off bad energy and attract wealth. You can find them offline at the HYBE YONGSAN headquarters and the National Museum of Korea museum shop, and online sales will also be available. 📍 HYBE YONGSAN 1F, National Museum of Korea Museum Shop 2 🗓️ HYBE YONGSAN: Sep 29 (Tue) - Oct 11 (Sun), 2026 National Museum of Korea Museum Shop 2: Sep 29 (Tue) - Nov 30 (Mon), 2026