Pop-ups & Birthday Cafes: 3rd Week of July
July’s third week is officially party central! We have a packed lineup of K-pop birthdays to celebrate, spanning generations of incredible talent. From Taemin celebrating his incredible 18th debut anniversary to the virtual charms of PLAVE’s Bamby, the fandom energy is unmatched right now. Check out these exciting birthday events lined up for the week—because these moments are always better when shared with fans!
▶︎ PHOTOISM with LE SSERAFIM ▶︎ YEONJUN 'NO LABELS: PART 02' POP-UP STORE ▶︎ Seoul City Hall Sky Observatory OPEN ▶︎ Tom and Jerry's Hanok Commotion
▶︎ ZEROBASEONE 『KIM TAE RAE』 ▶︎ PLAVE 『BAMBY』 ▶︎ SEVENTEEN 『WONWOO』 ▶︎ SHINee 『TAEMIN』
Pop-ups & Festivals
1️⃣ PHOTOISM with LE SSERAFIM
Ahead of their massive 2026 World Tour, LE SSERAFIM has teamed up with Photoism to drop exclusive, limited-time artist photo frames. Get hyped for the upcoming tour and capture a memorable keepsake "side-by-side" with the members at any Photoism booth near you! 📍 PHOTOISM Box, Colored Stores (excluding pop-up stores in hotels and shopping malls) 📍 Jul 8 (Wed), 2026
2️⃣ YEONJUN 'NO LABELS: PART 02' POP-UP STORE
To celebrate the release of his second mini-album and new track "Ice Cream," TXT Yeonjun is launching an exclusive pop-up store. If you're curious to see what kind of fresh, immersive content and limited-edition merch he has in store for fans this time, head over to the HYBE headquarters in Yongsan to check it out! 📍 HYBE YONGSAN 🗓️ Jul 11 (Sat) - Jul 19 (Sun), 2026
3️⃣ Seoul City Hall Sky Observatory OPEN
A brand-new observatory has just opened in the heart of the city, offering some of the most breathtaking panoramic views of Seoul. Located at Seoul City Hall, the Sky Observatory treats visitors to stunning bird's-eye views stretching all the way to Deoksugung Palace and Gwanghwamun Square. Take in the sweeping skyline through the floor-to-ceiling glass windows and enjoy a relaxing escape in this hidden urban oasis. ✨ 📍 8th and 9th floors, West Wing, Seoul City Hall 🗓️ Jul 9 (Thu), 2026 OPEN
4️⃣ Tom and Jerry's Hanok Big Trouble
Tom and Jerry meets Hanok and Hanbok for the ultimate cuteness! The usually bickering duo have neatly dressed up in Hanbok and landed in Korea to open a pop-up store. 📍 Lotte World Mall Jamsil, 1st Floor Atrium 🗓️ Jul 15 (Wed) - Jul 26 (Sun), 2026
K-POP Idols Birthday Cafes
ZEROBASEONE 『KIM TAE RAE』 🎂
📍 Merrybell 14 Wausan-ro 29da-gil, Mapo-gu, Seoul 🗓️ Jul 11 (Sat) - Jul 12 (Sun), 2026
SWIM 『BAMBY』 🎂
📍 Sweet Dope 33 Wausan-ro 15-gil, Mapo-gu, Seoul 🗓️ Jul 11 (Sat) - Jul 15 (Wed), 2026
SEVENTEEN 『WONWOO』 🎂
📍 Molly's Picnic 10, Wausan-ro 29ba-gil, Mapo-gu, Seoul 🗓️ July 17 (Fri) - July 19 (Sun), 2026
SHINee 『TAEMIN』 🎂
📍 Fruity Flower 19 Wausan-ro 29-gil, Mapo-gu, Seoul 🗓️ July 17 (Fri) - July 19 (Sun), 2026
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