Pop-ups & Birthday Cafes: 5th Week of July

Ready to dive into your favorite universe this week? From K-Pop and cinema to K-Beauty, Seoul is packed with events in the final week of July to satisfy all your passions. Explore this guide and create the most special memories of your trip to Korea! ✨

A special birthday cafe event hosted by Stray Kids to celebrate STAY's special day! The romantics of Stray Kids invite all STAYs to join this sweet and memorable event. 📍 Seongsu Yul Cafe 31, Seongsui-ro 16-gil, Seongdong-gu, Seoul 🗓️ Jul 26 (Sun) - Aug 2 (Sun), 2026

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IVE’s official character MINIVE is launching a summer pop-up store! Come meet the adorable MINIVE riding the waves and catch those summer vibes in person. 📍LOTTE WORLD MALL 1F ATRIUM 🗓️ Jul 30 (Thu) - Aug 9 (Sun), 2026

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Your chance to connect with Torriden’s new exclusive model, CORTIS, right in Seongsu! The special "Torriden Connect" pop-up is officially open, offering exclusive perks for shoppers including random prize draws and special gifts with purchase. 📍 torriden connect seongsu 🗓️ Jul 15 (Wed) - Dec 31 (Thu), 2026

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Don’t miss the <Spider-Man: Brand Day New> "Friendly Neighborhood" pop-up store now open at The Hyundai Seoul! Step into the cinematic universe and trace Spider-Man's journey. 📍 The Hyundai Seoul, Epic Seoul 🗓️ Jul 19 (Sun) - Aug 4 (Tue), 2026

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Need to rescue your skin from the summer heat? Head straight to the Olive Young pop-up store! Complete fun skin-saving missions and discover essential skincare items for your routine. 📍 Trend Pod by Olive Young Seongsu 🗓️ Jul 17 (Fri) - Aug 11 (Tue), 2026

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