THE V.I.P EDIT: CURATED BY BIGBANG

If you’ve lost count of how many times you’ve been to Seoul, this one’s for you. Skip the standard tourist staples. This is an insider guide built specifically for seasoned V.I.Ps who want to experience the city through BIGBANG’s elevated lens. From world-class art galleries and Michelin-starred dining to understated design archives, consider this your ultimate blueprint for exploring Seoul through the taste of GD, Taeyang, and Daesung.

Leeum Museum of Art is a favorite spot of G-DRAGON, who was named one of the "Top 50 Art Collectors to Watch" by a renowned U.S. art publication in 2019. As a Chanel ambassador, GD has attended exclusive art events here, and he is frequently spotted browsing the galleries during the Frieze/Kiaf Seoul art fair seasons. Exploring Leeum's collection gives you a chance to see art through GD’s eyes while experiencing the absolute forefront of Korean contemporary art. 📍 60-16, Itaewon-ro 55-gil, Yongsan-gu, Seoul

Known as a hardcore Pyeongyang cold noodle enthusiast—even hosting a birthday event at a Naengmyeon restaurant—TAEYANG’s top recommendation is Seoryeong! From 100% pure buckwheat noodles with rich aromas to delicately seasoned handmade dumplings, tender pork belly slices (Jeyuk), and grilled beef (Bulgogi), every dish here is a masterpiece. Recognized by the Michelin Guide Bib Gourmand, Seoryeong is an absolute must-visit for anyone wanting to taste top-tier, authentically crafted cold noodles. 📍 Seoryeong Main Branch 10, Sowol-ro, Jung-gu, Seoul

Gaining fame as "GD's Yakgwa" after being selected as the featured dessert for the Nike x G-DRAGON "Kwondo" sneaker launch event, Golden Piece is a luxury K-dessert brand. Yakgwa is a traditional Korean pastry made from wheat flour, sesame oil, honey, and grain syrup. While it is a centuries-old recipe, it has seen a massive retro revival among Korea's youth in recent years. Golden Piece elevates this traditional treat by fusing it with modern ingredients and sleek, premium packaging. Recently, they drew even more fan attention by launching an edition featuring G-Dragon’s collaboration character. Whether you want to try a unique sweet treat in Seoul or pick up an elegant souvenir, Golden Piece is a must-visit. 📍 Golden Peace Hannam Branch 25, Hannam-daero 27-gil, Yongsan-gu, Seoul

While G-DRAGON hasn't officially touted this spot, this design showroom shares an undeniable aesthetic synergy with his iconic interior taste. When GD previously shared glimpses of his home on social media, design enthusiasts spotted rare mid-century modern pieces by master designers like Jean Prouvé and Charlotte Perriand. Similarly, mitten bauhaus showcases an extraordinary collection of original German Bauhaus-era furniture, lighting, and interior accents. If you want to immerse yourself in the world of high-design aesthetics that inspire GD's own creative spaces, this is the perfect hidden gem. 📍 20, Pyeongchang 11-gil, Jongno-gu, Seoul

This fine dining establishment gained hype when TAEYANG shared on TV that it is his go-to restaurant for celebrating anniversaries with his wife. Led by Chef Ahn Sung-jae—widely famous as a judge on Netflix's food competition shows—Mosu is renowned for reinterpreting Korean cuisine through modern culinary techniques with extreme aesthetic restraint. It is a dream destination for foodies who want to taste the absolute pinnacle of contemporary Korean gastronomy. 💡 Tip: Reservations are notoriously competitive, so be sure to check availability and book at least a month in advance! 📍 4, Hoenamu-ro 41-gil, Yongsan-gu, Seoul

Now that you’ve explored Seoul through the eyes of BIG BANG, it's time to discover what inspires you. From contemporary art and indie film to specialty coffee and music, immerse yourself in the trendiest corners of K-Culture and uncover your own unique taste during your journey!