Pop-ups & Birthday Cafes: 2nd Week of July

Seoul is kicking off mid-summer with pure pop culture chaos! Catch the IVE character takeover at Everland, cool down with Hearts2Hearts’ new-track ice cream, step into a conceptual i-dle cafe, and hit the nostalgic Crayon Shin-chan pop-up. Plus, celebrate two iconic artists at their exclusive birthday cafes. ✨

IVE and Everland’s epic collaboration, 'ForEverIve,' is finally here! Spot IVE's official characters, 'MINIVE,' all over the park and grab the special PASS to unlock a 3-in-1 perk: Everland admission, a Photo Pass, and exclusive mobile missions! 📍 Everland 🗓️ Jul 1 (Wed), 2026

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Ice cream brand Benson is dropping a new flavor inspired by Hearts2Hearts’ refreshing summer track, 'Lemon Tang'! Head over to Benson Creamery in Seoul for a special pop-up store packed with exclusive merch and cool promotions. 📍 Benson Creamery Seoul 🗓️ Jul 2 (Thu) - Jul 12 (Sun), 2026

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Celebrate the release of i-dle's 9th Mini Album at CUBI STORY, inside the Cube Entertainment HQ! Don't miss out on CUBI STORY’s exclusive custom perks and rare, unreleased photocards! 📍 CUBI STORY 🗓️ July 6 (Mon) - July 12 (Sun), 2026

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Crayon Shin-chan and friends are taking over Yongsan I'Park Mall! Dive into limited-edition watermelon treats, and grab a cute Shin-chan shopping bag. Beat the heat at this ultimate pop-up! 📍 Yongsan IPark Mall 🗓️ Jul 6 (Mon) - Jul 31 (Fri), 2026

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