Pop-Ups & K-POP Birthday Cafes
Spring is in the air in Seoul! 🌸 Fresh promotions are popping up across K-Beauty, Sports, Tech, and of course, K-POP. March is truly one of the most magical times to experience Korea. Don't miss out—check out the exciting K-POP birthday events waiting for you in the city below! ✨
▶︎ SKT S26 Market ▶︎ JO MALONE LONDON Pop Up Store ▶︎ SWEET Dreamiez POP-UP & ONLINE ▶︎ Doosan Bears X Snuggle POP UP
▶︎ ALPHA DRIVE ONE 『XINLONG』 ▶︎ TXT 『BEOMGYU』 ▶︎ Kickflip 『DONGHYEON』
🎆 Pop-ups & Festivals
1️⃣ SKT S26 Market
To commemorate the launch of the Galaxy S26, the 'S26 Market' has opened at SKT's flagship store T Factory Seongsu. You can experience the Galaxy S26 series firsthand, and on-site pre-order benefits are also available! 📍 T Factory Seongsu 🗓️ 2026.2.27 (Fri) - 2026.3.29 (Sun)
2️⃣ JO MALONE LONDON Pop Up Store
Experience one of Jo Malone London’s signature scents, English Pear, at the exclusive pop-up store now open at Olive Young Trendpot Seongsu. Come and create your very own 'Scent of Spring' by layering the iconic English Pear collection. 📍 Olive Young Trendpot Seongsu 🗓️ 2026.3.1 (Sun) - 2026.3.15 (Sun)
3️⃣ SWEET Dreamiez POP-UP & ONLINE
Meet 'Dreamiez,' the characters inspired by NCT DREAM, both online and offline! 💚 In collaboration with LINE FRIENDS, the <SWEET Dreamiez POP-UP & ONLINE> will be launched across 11 cities worldwide, along with an online store for global fans. 📍 K-pop Square Hongdae / Shinsegae Centum City Busan 🗓️ Seoul: 2026.3.5 (Thu) - 2026.3.15 (Sun) Busan: 2026.3.5 (Thu) - 2026.3.11 (Wed)
4️⃣ Doosan Bears X Snuggle POP UP
Before Korea’s most popular sport kicks off its official season, visit the Doosan Bears Pop-up Store in Seoul! Even if you're new to baseball, this space is packed with exciting, hands-on experiences for everyone to enjoy. 📍 Seongsu MapdalSEOUL 🗓️ 2026.3.10 (Tue) - 2026.3.27 (Fri)
K-POP Idols Birthday Cafes
ALPHA DRIVE ONE 『XINLONG』 🎂
📍 Sept 41 Yanghwa-ro 11-gil, Mapo-gu, Seoul 🗓️ 2026.3.9(Mon) - 2026.3.11(Wed)
TXT 『BEOMGYU』 🎂
📍 Bomnal Flower Cafe 11-18 Hangang-daero 10-gil, Yongsan-gu, Seoul 🗓️ 2026.3.13 (Fri) - 2026.3.15 (Sun)
Kickflip 『DONGHYEON』 🎂
📍 Cafe Como 31-12 Wausan-ro 21-gil, Mapo-gu, Seoul 🗓️ 2026.3.13 (Fri) - 2026.3.14 (Sat)
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