Pop-ups & Birthday Cafes: 4th Week of April

Korea is going 'mega' this week! From massive K-POP artist pop-ups to global movie promotions and exciting collaborations, the city is buzzing with high-profile releases. Which event are you most excited for?

ROSÉ's rosie Pop-up Encore is landing in Busan! 🌹 Join us at BUSAN X the SKY for an unforgettable experience with overwhelming views and exclusive vibes. See you at the top! 📍 BUSAN X the SKY 100 🗓️ Apr 17 (Fri) - May 17 (Sun), 2026

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NCT WISH’s first studio album Ode to Love drops on April 20th! To celebrate, a special pop-up is opening at The Hyundai Seoul. Come explore the album through a series of colorful events designed just for the fans. See you there! 📍 The Hyundai Seoul 5F Sounds Forest & Epic Seoul 🗓️ Apr 21 (Tue) - May 3 (Sun), 2026

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The Devil Wears Prada 2 pop-up lands in Seongsu! 👠 Channel your inner Miranda Priestly at our custom photo zones and share your best shots on SNS to enter our special event. Everyone wants to be us, right? See you there! 📍 Trendpot by Olive YoungN Seongsu 🗓️ Apr 16 (Thu) - Apr 27 (Mon), 2026

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Likalika x Sanrio Characters is finally here! After a year and a half in the making, this iconic pet collection is ready for its debut. Come check out the pop-up store and experience the cuteness yourself—it's a must-visit for every pet lover and Sanrio fan! 📍 22, Yeonmujang 5ga-gil, Seongdong-gu, Seoul 🗓️ Apr 17 (Fri) - Apr 26 (Sun), 2026

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